Tag: Advertising

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single...

MIPAN must move to address industry debts, business financing, says Olukoya

Leadership of the Media Independents Practitioners Association of Nigeria (MIPAN)...

Heineken launches ‘Better Together’ Campaign as Champions League returns

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

Carat clinches Vodafone £400m global media account

Dentsu Aegis Network’s Carat has won Vodafone’s global media planning and buying...

Today’s experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand,...

APCON should focus more on enforcement of Nigeria advertising laws, says Yomi Benson

An Integrated Marketing Communications industry practitioner, Yomi Benson, has  advised...

Dentsu Aegis Network honoured at Most Awards

The Most Awards is one of the most prominent awards in SA with nominations and winners...

Nigeria’s IMC industry regulators must move for agency consolidation, says Oyegbola

For the much desired growth to be realised in Nigeria’s Integrated Marketing Communications...

Affiliation is not the sole factor, IMC operatives should embrace partnership, says Onabolu

Getting into affiliation pacts with global communications networks should never be...

Onewildcard creative agency unveils new office space to accommodate growth

Nigerian creative agency, OneWildcard, has unveiled its all new workspace, located...