Tag: Advertising

Why marketers should look beyond just data

Today’s era is defined by highly targeted, personalised advertising based on characteristics...

TV ad spend to fall under $65bn in 2019, says global report

GroupM, the world’s leading media investment company, has said that television...

Digital agencies account for N8.3 billion annual billings in Nigeria

President of the Digital Marketing Professionals of Nigeria, (ADMARP), Oti Ukubeyinje...

Agency operators urged to explore benefits of Intellectual Property

Business operators across Nigeria’s creative industry, more especially, advertising...

McCann Worldgroup is 2019 Global Agency of the Year, clinches Crown for the first time in almost 2 decades

“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in...

Registered APCON members can practice in Abuja without APAAC membership, says Aliyu

With over 300 registered practitioners as members, Advertising Practitioners Association...

Admen Confab resolves to reposition industry, Nigeria despite lingering challenges

An overwhelming leadership and membership, including a who’s who of Nigeria’s...

Will the promiscuous relationship between clients and agencies ever end?

Don’t get me wrong - I love a great metaphor. But to be great it needs to work...

JC DECAUX backs-down, begs OAAN for membership

After three years of grandstanding and unwarranted prevarication, JC Decaux, a Paris...

2019 ADVAN Awards rewards innovation, inspires brands

The 2019 Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence...