Samsung promises to address Galaxy Note 7 phones setbacks

Samsung seized the opportunity of the ongoing Consumer Electronics Show in Las Vegas to assure consumers and other stakeholders of its commitment to unraveling the defect in Galaxy Note 7, which was launched to the market last year and quickly withdrawn after incidences of explosion.

Tim Baxter, President of Samsung Electronics America, opened the company’s presentation at the show with a nod to its tumultuous 2016 before quickly turning to its upcoming innovations.

“We continue our intensive efforts, internally and with third-party experts, to understand what happened and to make sure it does not happen again,” Mr. Baxter said before a packed audience at the electronics gathering. “Despite our setbacks we have not, nor will we, stop innovating.”

Consumer Electronics Show or CES is the world’s gathering place for all who thrive on the business of consumer technologies and where next-generation innovations are introduced to the marketplace. It is owned and produced by the Consumer Technology Association (CTA).

The tech conference was an opportunity for Samsung to start off the year on better footing, by assuring consumers and other stakeholders of its desire to right the wrongs of 2016, and build upon the progresses made, while showing off some of its new innovations.

Samsung showed off a new line of TVs with what it called QLED picture technology, yet another acronym meant to spark consumer interest in television upgrades.

Perhaps its most impressive gadget was a simple cable wire it called the “Invisible Connection,” which plugs the flatscreen almost undetectably into the media hub, reducing cluttering wires.


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