Coca Cola’s Achalugo campaign has sparked a viral love affair with authentic Nigerian storytelling
Nigeria’s enduring love affair with authentic, relatable storytelling just...
For years, PowerPoint stood as the go-to solution for pitches, presentations, and compelling narratives. Its bullet points, animations, and structured templates supposedly revolutionized...
MARKETING EDGE ONTV to host Ayodeji Razaq, CEO of Red Media Africa.
The programme this Wednesday returns with the continuation of its exclusive interview which it started last week.
It...
You don’t need a fresh campaign for certain businesses. It is imperative that they begin to pay attention. Criticism is more than just facts; it’s call to action.
These days,...
AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's AI-generated music videos in 2023 to instant campaign graphics in 2024, its impact is undeniable....
In a significant move within the spirits industry, Bacardí Limited has announced the results of its global creative review, selecting three London-based agencies to lead the creative...
AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's AI-generated music videos in 2023 to instant campaign graphics in 2024, its impact is undeniable....
In a significant move within the spirits industry, Bacardí Limited has announced the results of its global creative review, selecting three London-based agencies to lead the creative...
In an era where marketers no longer define consumers by age, gender, or income alone, they are shifting their focus from “who” their customers are to “why” they behave the way...
The recent scandal involving Brazilian agency DM9, which lost its Grand Prix after using AI-generated content to fake campaign results, is not the first time the Cannes Lions Festival...
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