In a significant move within the spirits industry, Bacardí Limited has announced the results of its global creative review, selecting three London-based agencies to lead the creative...
In an era where marketers no longer define consumers by age, gender, or income alone, they are shifting their focus from “who” their customers are to “why” they behave the way...
The recent scandal involving Brazilian agency DM9, which lost its Grand Prix after using AI-generated content to fake campaign results, is not the first time the Cannes Lions Festival...
Every year, the Cannes Lions International Festival of Creativity gathers the world’s top creatives, marketers, and brands to celebrate bold, impactful campaigns. But what exactly...
For DM9, the 2025 Cannes Lions International Festival of Creativity was supposed to be a triumphant return to the global spotlight. The Brazilian agency had clinched the coveted Grand...
International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new research revealed a shifting landscape in global alcohol consumption, as overall spending declines...
For DM9, the 2025 Cannes Lions International Festival of Creativity was supposed to be a triumphant return to the global spotlight. The Brazilian agency had clinched the coveted Grand...
International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new research revealed a shifting landscape in global alcohol consumption, as overall spending declines...
KekeAds, Nigeria’s fast-rising mobility-based outdoor advertising platform, marked a significant milestone as a proud sponsor and exhibitor at the 2025 Annual National Institute of...
Google has launched Offerwall, a new tool designed to assist online publishers in generating revenue. This is going beyond traditional, traffic-dependent advertising options. It’s...
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