MARKETING EDGE ON TV hosts Olowola tomorrow
By Felicia Nwosu
MARKETING EDGE ONTV is set to host a prominent figure in integrated marketing communications, Meka Olowola, on its widely acclaimed TV platform tomorrow, Wednesday, October 16, 2024, at 12:30 PM. Viewers can tune in to TVC News (DSTV Channel 418) or catch the repeat broadcast on WAP TV (DSTV Channel 262) at 8:00 PM, with a second airing scheduled for Thursday at 9:30 AM on WAP TV.
As a Managing Partner at Zenera Consulting Limited, a leading communications firm, the guest is poised to provide valuable insights into the evolving landscape of Nigeria’s brand management ecosystem. He will address critical challenges facing the industry, including talent shortages and the struggle to replace seasoned professionals. Additionally, he will discuss the ongoing difficulties in gathering accurate consumer data and how the absence of robust data analytics can impede effective service delivery and hinder brand equity growth.
Renowned as one of Africa’s foremost communications specialists, the guest has built a remarkable career providing expert services to corporates in branding and integrated marketing communications. He also serves as the Executive Chairman of BuzzDigital, a cutting-edge digital marketing company that specializes in tailored digital brand management.
Beyond his corporate achievements, he is actively involved in various initiatives aimed at fostering youth entrepreneurship and education. He chairs Project Light International, a global initiative focused on helping businesses succeed, and serves as Vice Chairman of the Board of Trustees of the Window of Intervention Educational Foundation, which supports brilliant but underprivileged students throughout their academic journeys.
Moreover, he holds board positions at Mission Enablers Africa, an organization committed to funding mission projects, and Asido Foundation, a nonprofit that aids Nigerians facing mental health challenges. As a regular contributor to national and global discussions, he frequently appears on international television networks like Arise TV, Channels TV, and TVC, where he shares insights on various issues, particularly those related to the oil and gas sector.
A sought-after speaker at corporate gatherings and industry conferences, he has led discussions at significant events such as the Sustainability in the Extractive Industries (SITEI) conference by CSR in Action and Exponential 2019 by The Elevation Church. His ability to champion critical conversations on branding, marketing strategies, and industry innovations makes him a must-watch guest on the upcoming segment of MARKETING EDGE ON TV.
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