Features

Nigeria’s Afrobeats: Powerful tool for location branding opportunities

Nigeria's vibrant Afrobeats music genre has opened up lucrative opportunities...

How Apple is worth more than UK’s current stock market?

By Felicia Nwosu Tech giant, Apple Inc. is an American multinational technology...

Smart spending in Africa: How budget-conscious consumers are shaping the market

Unyielding in the face of economic uncertainties, African consumers are blazing a...

Throwback Thursday: Nigerians with Guinness World Record

By Abimbola Mohammed Nigeria is a country with diverse culture, and tradition....

Coopetition: Winning strategy between alcoholic, non-alcoholic brands

By Felicia Nwosu It has been advocated by marketing experts that coopetition,...

Hilda Baci’s Cook-a-thon:  Potentials for Nigerian culture and tourism

By Kingsley Odii Hilda Effiong Bassey, a Nigerian chef, popularly known as Hilda...

Vodacom, MTN battle for African Fibre Market, as Demand for faster data spikes

Mobile network operators invest heavily in fibre infrastructure to meet growing demand...

Nigerian advertising agencies: Knocking on the door of Cannes Lion

As the advertising world gradually draws closer to the 2023 Cannes Lion. Can this...

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...

How AI, Robotics help brands engage consumers

By Kingsley Odii Over the years, the Nigerian marketing ecosystem has continued...