Category: Features

How internet proliferation has contributed to growth of advertising market

The global internet advertising market which held a market size of USD 345.33 Million...

Why video is important for your business

Videos represent your brand. A short engaging video helps your brand develop a personal...

Empowering entrepreneurs the Coca-Cola way

As part of efforts to help youth and women fulfil their potentials, particularly...

Rethinking the future of PR and communications practice in Africa

By Godfrey Adejumoh The United Nations estimates that Africa has the youngest...

Top five relatable Mothers’ Day celebration ad by brands

By Elizabeth Olagunju "There is no role in life that is more essential than that...

Optimising the temperature of your traffic

By Ariyo Dolapo Most businesses are walking around trying to have relationships...

The SPARK of kindness that is impacting communities through FirstBank staff initiatives

Have you seen the videos on this link: https://www.firstbanknigeria.com/home/impact/crs-week/?...

Why brands should think Ambient Advertising

Elizabeth Olagunju "Content is King, Creative is Queen"-Garry Vaynerchuk There...

Admen turned walkmen for kidney health awareness

By Felicia Nwosu "Prevention they say, is better than cure and a healthy nation...

Making the best of social media for brand advertising

By Henrietta Igbekea In the past few years, social media has grown from being...