Category: Features

Can PR change the African landscape?

By Ralph Tathagata The days of writing and distributing news releases, pitching...

Bridging the gap between digital marketing and traditional marketing through omnichannel marketing strategy

Written by Aderinsola Ogunbiyi, Content Marketing Manager, Vella Finance With...

Still on Advertising Industry Standards of Practice

By Henrietta Igbekea The Advertising Practitioners Council of Nigeria (APCON)...

Shrink-inflation: Consumers exhibit guilty brands

By Felicia Nwosu For quite some time, consumers across the markets nationwide...

Throwback Thursday: Evergreen TV soaps of the 60s, 70s, 80s

By Abimbola Mohammed If you grew up in the 80s, there's a good chance that you...

Nigeria’s new Television Audience Measurement system – paradigm shift

By Rotimi Pedro Globally, audience research has been a long-standing...

FirstBank: More recognition, awards for outstanding contributions

After operating for over 128 years with awards and recognitions to show for its commitments...

Post-World PR Day: Africa’s challenge

By Obinna Inogbo The growth of Public Relations in Africa can be summed up with...

FairMoney Microfinance Bank: Building the mobile bank for the next 2 billion

FairMoney Microfinance Bank was founded in 2017 by Laurin Hainy, CEO, Matthieu Gendreau,...

Why some breweries, beer brands go extinct

By Abimbola Mohammed The list of extinct breweries and beer brands is a long one....