Marian Ogaziechi – Outstanding Media Advertising Personality of the Year
Marian Ogaziechi cut her teeth in media when she joined Tajudeen Adepetu’s Consolidated Media Associates in the production department and then moved to media sales.
There she started her journey in integrated marketing communications and broadcast media dealing with clients from different industries which improved her comprehension in media marketing and how the peculiarities of each industry relates with the media, but more importantly how to perfectly project them in the media.
While in the broadcast sector, her proficiency, dedication and passion took her to the next level where she became the brand manager for Televista and Villagesqaure TV (Now Trybe TV) and one of the most significant of her responsibility was to ensure the channel is profitable. Without fail, she consistently surpassed the annual brand target for the channel, including ensuring maximum visibility for the brand.
She went further up the ladder to become the channel manager for Trybe TV. At Trybe, Marian was not just managing a channel and ensuring its profitability, she was also commissioning and acquiring new shows and attracting more audiences to the channel.
In 2014, she left the broadcast sector of the media industry to join Carat Media as a media manager; this further broadened her perspective and, at Carat, she honed her skills in strategic media buying, investment management and negotiations for Procter and Gamble Nigeria.
By the time she joined the Media fuse Dentsu group in 2016, she had become well- grounded in media procurement and sourcing. After joining the group, she continued to rise by dint of hard work and innovation. Marian is a team player, and has led the commercial teams to various bids through competitive investment offerings for multi nationals in various categories such as beverages, FMCGs and dairy brands.
From Senior Media Manager to Senior Group Head – Media Buying and Investment Management, now she has a front row seat as Assistant Director of Trade and Investment.
If you ask this unassuming beauty, who graduated from the University of Jos and Ibadan the secret of her success, she will tell you her magic wand is the idea of being a market woman. The market woman in African parlance understands where and when to display her wares, her negotiation skills out of this world and she ensures that no matter what happens on any market day, she goes home profitable. This mantra has earned her all her stripes and accolades.
As Associate Director, Trade and Investments, she is responsible for the development of the trading arm of AMPLIFI. Marian is an integrated marketing professional and skilful negotiator, and if her work in managing media investments for world-class brands is anything to go by, she’s arguably one of the most experienced and savvy women in the game today.
An Alumni of the Prestigious London Business School and Lagos Business School, Marian has received additional top grade education in business and financial management that has enabled her bring her mind to life causing remarkable growth on her productivity and output.
According to her, “I believe less can be much more and that’s what I have been able to achieve in Nigeria for these global brands. I know how to get the job done.”
Her confidence and gusto maybe infectious, but the results she has delivered over her ten years in the media and marketing sectors in Nigeria, put paid to any doubt that she was born to do this.
But this Imo State indigene isn’t just about work and marketing; she finds her most fulfilment in helping people fulfill their dreams, especially those without the ability to help themselves. From time to time under the aegis of her We SMILE Empowerment Foundation, she reaches out to orphanages, and the girl child with special needs. This outreach didn’t just start recently; it goes back to when she was a teenager and a legionary in the Catholic Church. She hopes that in the future she would be able to make real changes in her home state and indeed across country.
Doyenne circle is also another initiative where she mentors younger women on self- empowerment and self confidence in a male-centric industry.
Perhaps her passion will lead her in the path of politics, where she can bring the accretion of her corporate acumen to bare towards the development of Imo State, Lagos State and Nigeria in general.
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