WFA

WFA Study exposes contract gaps in brand agency deals

The World Federation of Advertisers (WFA) has released findings from a groundbreaking...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...

WFA  reveals  how insights teams are claiming  seat at  strategy table

The World Federation of Advertisers, WFA  has recently revealed  how insights teams...

CMO role gains enduring relevance as its future strengthens, says WFA report

By Felicia Nwosu The Chief Marketing Officer isn’t going anywhere, that at least,...

David Wheldon returns as WFA president

By Felicia Nwosu The World Federation of Advertisers (WFA) has appointed David...

WFA, Kantar unveil new framework for sustainable marketing by 2030

By Felicia Nwosu The World Federation of Advertisers (WFA), in collaboration with...

WFA forecasts key marketing trends for 2025

By Felicia Nwosu As the New Year approaches, experts from the World Federation...

WFA report predicts rising media inflation for top global markets through 2026

By Oluwaseyi Lawal The latest WFA Outlook report has shown that increasing media...

ADVAN puts Nigeria on global map wins WFAs presidential award, unveils 6-Point roadmap of new exco

The Advertisers Association of Nigeria (ADVAN) has put Nigeria on the global map...