WFA

X Corp appeals dismissal of advertising boycott lawsuit against WFA and others

Elon Musk's X Corp has filed a notice of appeal against the dismissal of its advertising...

ADVAN applauds O’tega Ogra’s emergence on World Federation of Advertisers Executive Committee

The Advertisers Association of Nigeria has expressed strong approval following the...

Cannes Lions unveils Creative Brand Lion as WFA Alliance signals stronger push to measure creativity’s role in AI driven brand growth

Cannes Lions International Festival of Creativity has introduced a new award category,...

Beyond hype: WFA report exposes slow AI adoption among in-house marketing teams

In-House Teams Lag Behind in AI Adoption Artificial intelligence may have dominated...

WFA Study exposes contract gaps in brand agency deals

The World Federation of Advertisers (WFA) has released findings from a groundbreaking...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...

WFA  reveals  how insights teams are claiming  seat at  strategy table

The World Federation of Advertisers, WFA  has recently revealed  how insights teams...

CMO role gains enduring relevance as its future strengthens, says WFA report

By Felicia Nwosu The Chief Marketing Officer isn’t going anywhere, that at least,...

David Wheldon returns as WFA president

By Felicia Nwosu The World Federation of Advertisers (WFA) has appointed David...