Every year, millions of startups are launched across the world, each with its own...
By Kasim Bakare That Joe Biden won the most keenly contested presidential election...
P+ Measurement services, Nigeria’s leading media measurement and evaluation agency,...
Over the last decade, public relations professionals became enamoured with words...
The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR)has concluded...
By Godfrey Adejumoh It might be a struggle to defend this statement empirically;...
Zenera Consulting, a leading agency that offers integrated communications consultancy...
By Efe Obiomah Last week, I read two Instagram posts, back-to-back, about a well-known...
The twin disciplines of marketing and PR have always had some crossover. It’s hard...
The broken windows theory, the brainchild of James Q Wilson and George Kelling, holds...
