Customer Data

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Kingsley James urges industry reform, push for local production to strengthen marketing sector

Kingsley James, Managing Director and Chief Executive Officer of Indoor Design and...

IPG slashes 2,400 roles in 2025 as Omnicom acquisition nears decision point

Interpublic Group (IPG) cut its global headcount by 2,400 employees in the first...

Marketing without the middleman

For more than a decade, brands expanded their reach by relying on social media, ad...

Meet MARKETING EDGE’s Lead Speaker@ IMC Quarterly Virtual Summit – Raab

David M. Raab is founder and CEO of the Customer Data Platform Institute, a vendor-neutral...

Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend...