Tag: Creative

Experts weigh in on emotional engagement in B2B storytelling

By Zion Rufus The ability of a brand to incorporate emotional appeal into its...

Consumer Value Award will reposition the market place- Organiser

By Oghale Mafuru Against the backdrop of the incessant complaints by consumers ...

Understanding the power of influencer marketing has become pivotal – Princewill

By Zion Rufus In a time when the average customer is flooded with many marketing...

MARKETING EDGE employees boost capacity at O2 Academy

By Zion Rufus Members of the MARKETING EDGE staff have received certifications...

Experts reel out optimistic projections for second half of 2022

By Zion Rufus  Following a turbulent first half plagued by inflation, rising...

DAAR reels out expansion plans, moves to tackle inflationary pressures

By Zion Rufus Following the conclusion of its 14th AGM and presentation of Reports...

Escalating costs, dwindling adspend pose challenges for traditional media— Dokpesi

By Zion Rufus Chairman of DAAR Communications, Chief Raymond Dokpesi Jnr. has...

FirstBank launches single-digit loan for women-owned businesses

The FirstGem fund (FirstGem loan) is a single-digit loan scheme, exclusively designed...

Global stars join youths at Kigali Summit, demand action to end malaria

Global changemakers including David Beckham, Pierre Aubameyang, Yemi Alade,Eliud...

Research: Only 12% of CMOs are leveraging data-driven marketing

By Zion Rufus With CMOs under increased pressure to deliver results and increase...