Tag: Coca-cola

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Bigi vs Coca-Cola: The battle for soft drink supremacy in Nigeria

The growing consensus amongst local analysts is that Bigi (a fast-rising indigenous...

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...

Brad Ross, Coca-Cola’s marketing chief to speak on Africa’s growth potential

Brad Ross Marketing and Customer & Commercial Leadership Director - West Africa...

Coca-Cola revamps football spot for new Premier League season

As the 2019/20 season of Premier League football approaches, Coca-Cola has rejigged...

Coca-Cola dramatises memories of the adventures of giant tongues

Coca-Cola wants its customers to think back to the moments and memories they associate...

Coca-Cola Nigeria appoints Yebeltal Getachew Managing Director

Coca-Cola Nigeria Limited (CCNL) has announced the appointment of Yebeltal Getachew...

Coca-Cola will sell an alcoholic drink nationwide in Japan after a successful test run

For the first time in the company's history, Coca-Cola will sell an alcoholic beverage....

Eva Water is safe for consumption, says NAFDAC

The National Agency for Food and Drug Administration and Control (NAFDAC), a regulatory...

Succession challenge in Nigeria’s Marketing Communications Industry

Lack of succession plans by the founding fathers in Nigeria’s marketing communications...