Tag: Coca-cola

Marketing communications should tell more of the African story, says Adewunmi

The Managing Director/CEO at Creativezones Communications Limited, Adedoyin Adewunmi,...

Coca-Cola uses new campaign to encourage consumers to recycle

Coca-Cola is launching a marketing campaign that aims to remind people its bottles...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Bigi vs Coca-Cola: The battle for soft drink supremacy in Nigeria

The growing consensus amongst local analysts is that Bigi (a fast-rising indigenous...

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...

Brad Ross, Coca-Cola’s marketing chief to speak on Africa’s growth potential

Brad Ross Marketing and Customer & Commercial Leadership Director - West Africa...

Coca-Cola revamps football spot for new Premier League season

As the 2019/20 season of Premier League football approaches, Coca-Cola has rejigged...

Coca-Cola dramatises memories of the adventures of giant tongues

Coca-Cola wants its customers to think back to the moments and memories they associate...

Coca-Cola Nigeria appoints Yebeltal Getachew Managing Director

Coca-Cola Nigeria Limited (CCNL) has announced the appointment of Yebeltal Getachew...

Coca-Cola will sell an alcoholic drink nationwide in Japan after a successful test run

For the first time in the company's history, Coca-Cola will sell an alcoholic beverage....