Tag: Brand Endorsement

When does brand endorsement guarantee ROI?

4 minutes read |
Published 2 years ago

By Ibidunni Banjoko Globacom, Nigeria's digital and telecommunications services...

Brands and celebrity scandal

3 minutes read |
Published 3 years ago

The world may have slowed down following the crisis occasioned by COVID-19 pandemic,...

Amber attracts Governor Sanwo-Olu’s attention

3 minutes read |
Published 3 years ago

By Felicia Nwosu It was a memorable, albeit a coincidental moment for the Amber...

Brands must have terms of engagement for product placements – Sunkanmi Ogunniyi

3 minutes read |
Published 3 years ago

By Felicia Nwosu Sunkanmi Ogunniyi, Associate Group Head, Business Innovation...

PepsiCo unveils new line of Mountain Dew energy drinks with Lebron James’ endorsement

3 minutes read |
Published 4 years ago

PepsiCo, American Fast Moving Consumer Goods (FMCG giant), is launching a new line...

LeBron James ends Coca-Cola endorsement, set to land new deal with PepsiCo

1 minute read |
Published 4 years ago

The cola wars seem to be getting fiercer even at a brand endorsement level. LeBron...