AI

Google CEO warns: AI boom is real, but so are bubble risks

Sundar Pichai sees both promise and peril in artificial intelligence (AI). The Alphabet...

The new reality: AI Ads are becoming too effective to dismiss

The debate around AI-generated ads keeps growing louder. Marketers still ask the...

Nigeria breakfast cereals market poised for growth as consumers shift to healthier lifestyles

From Import Woes to Market Resilience The Nigerian breakfast cereals market is...

Kora’s sundown sessions sparks fresh conversation on Africa’s AI future

Nigeria’s technology scene witnessed a new spark of optimism as innovators, founders,...

Conversations vs Queries: why ChatGPT won’t replace Google, but might redefine what we call knowledge

For decades, search has been the primary gateway to information across the globe,...

‎WPP partners with Google to embed AI into its advertising

‎‎In a five-year deal, WPP and Google have partnered to embed AI tools such as...

AI’s true power: Dr. Tola Bamigbaiye-Elatuyi unveils the human to AI partnership

Dr. Tola Bamigbaiye-Elatuyi shook the Marketing Edge National Marketing Stakeholders’...

Marketing Edge Summit: Treat AI as co-creator, not replacement – Osato

Marketing Director at Moët Hennessy Nigeria, Osato Evbuomwan, stated that the real...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...