AI

Why your marketing AI just became a data protection problem, and what Nigerian brands must do now

Nigerian marketers deployed artificial intelligence, for customer targeting, credit...

An informed consumer is the strongest regulator in the market-Salako-Ajulo

Hon. Sola Salako-Ajulo, Founder, Consumer Advocacy Foundation of Nigeria (CAFON),...

Microsoft intensifies AI push, launches premium office tier at $99 per month

Microsoft has unveiled a new top-tier Office subscription priced at $99 per user...

Control the panic, master the problem: Edet urges PR practitioners to embrace AI before crisis forces them to

When a crisis hits, the first casualty is rarely reputation. It is logic. That was...

NIPR Lagos chapter monthly clinic turns spotlight on AI, crisis communication in commemoration of IWD

The Nigerian Institute of Public Relations (NIPR) Lagos State Chapter has continued...

We have moved from storytelling to story proving- Omawumi Ogbe

Public relations practice has fundamentally shifted from storytelling to what Omawumi...

Credibility over Clout: PR experts redefine influence in the age of AI and misinformation

Communication professionals must prioritize internal stakeholder engagement and credible...

Nigeria emerges as a global hotspot for artificial intelligence adoption

A fresh international study now places Nigeria at the centre of the global Artificial...

The technology shifts redefining marketing in 2026

Over the past decade, technology has frequently promised rapid transformation. However,...

When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...