Tag: Advertising

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest movement...

Cannes introduces new Lions for 2020

Cannes Lions International Festival of Creativity has announced a new award, the...

LG electronics appoints Phd as global media agency, brief grosses $800m worldwide

LG Electronics Inc. (LG), the Korea-based manufacturer behind several of the world’s...

Nestle’s answer to ad tech woes is an internal division made up of digital experts

To better negotiate with Google, Facebook, and others in the ad tech ecosystem, Nestlé...

VP Osinbajo to grace National Advertising Conference

Vice President Yemi Osinbajo is among very important dignitaries expected to grace...

ADVAN elects new Executive Committee members

The Advertisers Association of Nigeria (ADVAN) has elected a new set of executive...

Entries pour in for GAGE Awards, promises to be Grammys of the web

The maiden edition of The GAGE Award is set to excite the integrated marketing and...

Six Leo Burnett global offices honoured at 2019 LIA

Six Leo Burnett global offices were honoured at the 2019 London International Awards,...

ADVAN 9th edition of ‘Marketing Excellence West Africa’ Awards beckons

All is set for the 9th edition of the Advertisers Association of Nigeria’s Awards...

Being a marketer in a post-analytics world

The demand for custom content and instant response in digital marketing is booming....