Tag: Advertising

Today’s experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand,...

APCON should focus more on enforcement of Nigeria advertising laws, says Yomi Benson

An Integrated Marketing Communications industry practitioner, Yomi Benson, has  advised...

Dentsu Aegis Network honoured at Most Awards

The Most Awards is one of the most prominent awards in SA with nominations and winners...

Nigeria’s IMC industry regulators must move for agency consolidation, says Oyegbola

For the much desired growth to be realised in Nigeria’s Integrated Marketing Communications...

Affiliation is not the sole factor, IMC operatives should embrace partnership, says Onabolu

Getting into affiliation pacts with global communications networks should never be...

Onewildcard creative agency unveils new office space to accommodate growth

Nigerian creative agency, OneWildcard, has unveiled its all new workspace, located...

Bigi vs Coca-Cola: The battle for soft drink supremacy in Nigeria

The growing consensus amongst local analysts is that Bigi (a fast-rising indigenous...

Birmingham 2022 invites pitches for advertising, PR, design and research business

The Birmingham Organising Committee for the 2022 Commonwealth Games is seeking agencies...

OAAN offers window of opportunity for unregistered outdoor agencies to become members

Worried by the activities of illegal practitioners and unlicensed organisations infiltrating...

The voice that shattered glass

It's the stuff of legends: an urban legend and a jazz legend combining into a legendary...