Tag: Advertising

JC DECAUX backs-down, begs OAAN for membership

After three years of grandstanding and unwarranted prevarication, JC Decaux, a Paris...

2019 ADVAN Awards rewards innovation, inspires brands

The 2019 Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence...

How marketers can navigate the new age of the internet

The promise of the internet has, arguably, not yet been fully realised. You tend...

Search advertising will rise 9.6% to $135.9bn, says global ad report

In a new report released by Warc it is revealed that investment in search advertising...

The power of nostalgia for building brands

Nostalgia has always been a powerful force in marketing and its potency doesn’t...

MARKETING EDGE team storms ADVAN Awards for Marketing Excellence

It was glitz, glamour and panache when last Sunday, MARKETING EDGE frontier force...

Scorecard of Folake Ani-Mumuney led ADVAN Exco

The two year leadership tenure of the Folake Ani-Mumuney-led executive committee...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Former AAAN President canvasses for strategic communication plans for Nigeria @60

The Federal Government has been advised to think towards constituting a consortium...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...