Tag: Advertising

Leo Burnett Lagos advocates strong retail market for Africa

Leo Burnett Lagos, a Humankind company and a leading creative advertising firm has...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

AAAN holds crucial conversation on solutions for growth today

Poised to overcome the myriads of challenges and problems confronting the creative...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Primedia Outdoor unveils new LED in Lagos

Following the unveiling of the powerful 3m x 12m video wall in Lagos's busiest shopping...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single...

MIPAN must move to address industry debts, business financing, says Olukoya

Leadership of the Media Independents Practitioners Association of Nigeria (MIPAN)...

Heineken launches ‘Better Together’ Campaign as Champions League returns

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

Carat clinches Vodafone £400m global media account

Dentsu Aegis Network’s Carat has won Vodafone’s global media planning and buying...