Tag: Advertising

Beyond The Plan: A Case for Future-Proofing the Strategic Planning Function

By Olatomide Asher An influential managing director of a leading ad agency in...

I want to grow Noah’s Ark into an iconic brand – Lanre Adisa

Ten years ago when Lanre Adisa set sail with Noah’s Ark, the coast was murky and...

The cookie crumble as succession crisis threatens Nigerian advertising

Over time there have been suggestions about establishing a hall of fame for the creative...

Ikechi Odigbo set to emerge AAAN President as Steve Babaeko guns for VP

After three years in the saddle, Kayode Oluwashona, President of the Association...

Steve Babaeko’s X3M Ideas berths in Southern Central African markets

Five years after he set up X3M Ideas, and built it into one of the leading creative...

Noah’s Ark Emerges Africa’s Agency of the Year at Cristal Award

Nigeria’s leading creative Advertising Agency, Noah’s Ark Communications Limited,...

Getty Images offers free trip to 2018 Cannes Lions Festival

Getty Images; the official content provider and sponsor of the Young Lions competitions,...

YouTube ran brands, govts ads on extremist channels

Ads from over 300 companies and organizations -- including tech giants, major retailers,...

WPP CEO Martin Sorrell Steps Down After 33 Years

Sir Martin Sorrell has stepped down from his role as CEO of WPP. The world’s largest...

Programmatic advertising and its threat to brand image

  Programmatic advertising is one of the kinds of advertising that have adverse...