Advertising

IPG withdraws 2020 financial target amid economic uncertainty

Interpublic Group has withdrawn its 2020 full-year financial target amid economic...

Covid-19 fallout: How brands should respond to declining sales

It is now a sad reality that the disruption which the Coronavirus is creating is...

COVID-19 pandemic: OOH operators lament losses, back govts’ Stay-at-Home directives

Business operators in Nigeria’s Out-of-Home advertising sector have continued to...

LIA cancels 2020 awards due to Covid-19 pandemic, will resume in 2021

Following the current global health Covid-19 pandemic, organisers of the London International...

Diageo Global CMO retires after 20 years

Diageo’s long-serving chief marketing officer, Syl Saller, is to retire after two...

Plural Media, Invent Media, others begin awareness campaign on Coronavirus

Sequel to its commitment to Corporate Social Responsibility (CSR), Plural Media,...

Marketing Edge applauds corporate bodies promoting awareness campaign on COVID-19

MARKETING EDGE, Nigeria’s leading marketing and brand-focused magazine has commended...

EXMAN bemoans CBN’s naira rate adjustment, says new rate threatens businesses

The Experiential Marketers Association of Nigeria (EXMAN) has reacted frontally to...

Nigeria’s advertising subsector stalls, may lose billions of naira over COVID-19

The Advertising subsector of the Nigerian economy may have lost billions of naira...

Generator ban: IMC experts task FG on stable power supply

The Federal Government has been called upon to ensure a stable electricity generation...