Tag: Advertising

Ad Age’s Creativity Awards go virtual with ‘The Future of Creativity’ week-long event

Ad Age had been looking forward to celebrating with many marketing communications...

Cannes Lions schedules Lions Live for 22 to 26 June

Cannes Lions has organised a global meeting of minds for those who believe in the...

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever. For...

Outdooractive acquires ViewRanger to create world-leading online platform for outdoor tourism

Bavaria-based Outdooractive, Europe’s largest outdoor portal for hiking, cycling,...

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...

Coca-Cola ends its ad break after seven weeks

After seven weeks that Coca-Cola had paused most paid advertising during the pandemic,...

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...

Google removed 2.7 billion bad ads in 2019, continues with “tens of millions” of Covid-19 related ads

Last year, Google says it took down 2.7 billion so-called bad ads for violating the...

UK adspend to drop 16.7% in 2020 as Covid-19 crisis hits marketing industry

The UK ad market is forecast to contract by £4.2bn (16.7%) this year) to £21.1bn...

Six strategies to immunize your agency against a pandemic

The economic and societal impact of COVID-19 means brands and businesses around the...