Tag: Advertising

Impact of advertisement on consumer buying behavior

By Zion Rufus Consumer buying behavior is widely influenced by factors which include...

MARKETING EDGE on TV hosts Femi Adelusi tomorrow @ 11:30am

MARKETING EDGE ON TV, a popular marketing and advertising TV programme, will this...

Seizing the moment in OTT advertising in 2021

According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years of...

Budweiser, Pepsi, Coca-Cola sit out Super Bowl LV, divert ad spend

  Budweiser has announced that the brand will not be advertising during the...

Wavemaker names Jose Campon as China CEO

Wavemaker has replaced Gordon Domlija with Dentsu’s former client president, Jose...

Cannes Lions appoints Bozoma Saint John, others as Jury Presidents

Bozoma Saint John, Chief Marketing Officer, Netflix, has been appointed President...

Cannes Lions appoints Jury Presidents for awards in June

Jury President make-up is 57% female making it the highest in the Awards' history Cannes...

The Festival of Marketing launches effectiveness event

The Festival of Marketing returns in March with a new digital event designed to help...

The Cola Wars take a new turn

Just like many brands in the market, Coca-Cola and Pepsi, the two global beverage...

Gerety Awards 2021 rebrands with all female jury, calls for entries

  Gerety has announced the opening of entries for its 2021 Gerety Awards...