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Marketing Edge Brands and Advertising Excellence Awards 2020

Marketing Edge Brands and Advertising Excellence Awards 2020

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ME 2020 AWARDS CATEGORIES WITH CRITERIA

  • The Jurors will assess every entry professionally, objectively and dispassionately.
  • All entries must be EITHER Case Presentation OR Case Filming. Power Point is the minimum presentation format; other materials should be submitted as addendum.
  • The decision of the Jury will be final; and no correspondence would be entered into with intending awardees.
  • Any entry submitted at our office MUST be in a sealed package with ME AWARDS 2020 boldly and conspicuously written on the package.
  • All entries must be submitted on or before FRIDAY, June 31, 2020. 

BRANDS

CRITERIA

Entrants should clearly demonstrate:

  • Name of the Brand
  • Intrinsic and Extrinsic Values of the Brand
  • Brand Proposition – Mission, Vision
  • Brand Building Activities/Initiatives
  • Evidence of Sector Leadership
  • Market Share Reports
  • Marketing Communication Materials Deployed in the Year Under Review
  • Assessment and Evaluation of Impact of Campaigns/Activities on Brand
  • Consumer Engagement by the Brand
  • Evidence of Consumer Endorsement of the Brand

 

 

CRITERIA

Entrants should clearly demonstrate:

  • Name of the Brand
  • Intrinsic and Extrinsic Values of the Brand
  • Brand Proposition – Mission, Vision
  • Brand Building Activities/Initiatives
  • Evidence of Sector Leadership
  • Market Share Reports
  • Marketing Communication Materials Deployed in the Year Under Review
  • Assessment and Evaluation of Impact of Campaigns/Activities on Brand
  • Consumer Engagement by the Brand
  • Evidence of Consumer Endorsement of the Brand

 

 

CRITERIA

Entrants should clearly demonstrate:

  • Name of the Brand
  • Intrinsic and Extrinsic Values of the Brand
  • Brand Proposition – Mission, Vision
  • Brand Building Activities/Initiatives
  • Evidence of Sector Leadership
  • Market Share Reports
  • Marketing Communication Materials Deployed in the Year Under Review
  • Assessment and Evaluation of Impact of Campaigns/Activities on Brand
  • Consumer Engagement by the Brand
  • Evidence of Consumer Endorsement of the Brand

 

 

CRITERIA

Entrants should clearly demonstrate:

  • Name of the Brand
  • Intrinsic and Extrinsic Values of the Brand
  • Brand Proposition – Mission, Vision
  • Brand Building Activities/Initiatives
  • Evidence of Sector Leadership
  • Market Share Reports
  • Marketing Communication Materials Deployed in the Year Under Review
  • Assessment and Evaluation of Impact of Campaigns/Activities on Brand
  • Consumer Engagement by the Brand
  • Evidence of Consumer Endorsement of the Brand

 

 

CRITERIA

Entrants should clearly demonstrate:

  • Name of the Brand
  • Intrinsic and Extrinsic Values of the Brand
  • Brand Proposition – Mission, Vision
  • Brand Building Activities/Initiatives
  • Evidence of Sector Leadership
  • Market Share Reports
  • Marketing Communication Materials Deployed in the Year Under Review
  • Assessment and Evaluation of Impact of Campaigns/Activities on Brand
  • Consumer Engagement by the Brand
  • Evidence of Consumer Endorsement of the Brand

 

 

CRITERIA

Entrants should clearly demonstrate:

  • Brand Name
  • The “Big Idea” Behind the Re-Launch
  • The Difference Between the “Old” and the “New”
  • Research Report backing the Re-Launch Initiative
  • The Actual Re-Launch
  • Marketing Communication Materials Deployed for the Re-Launch
  • Evidence of Impact on Brand’s and or Corporate Image
  • Evidence of Impact on Consumers
  • Third Party Endorsements of the Re-Launch and Its Impact
  • KPIs for the Re-Launch
  • Evidence of KPIs Achievement

 

 

AGENCIES

CRITERIA

Entrants should clearly demonstrate:

  • Certification by MIPAN within the last two years
  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Media Planning and Buying Process and Procedures
  • Evidence of Media Advertising Billings and Activities in the Outgone Year
  • Its Notable Media Advertising Campaign in the Year Under Review – The Brand, The Concept, Data/Research to support the relevance and timeliness of the Campaign, The Platforms for Deploying the Campaign, The KPIs and Proof(s) of Achievement of the KPIs
  • Its Accounts Portfolio in the Year Under Review

 

 

CRITERIA

Entrants should clearly demonstrate:

  • Certification by EXMAN within the last two years
  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Notable Experiential Marketing Campaign in the Year – The Brand, The Campaign, Data/Research to support the relevance and timeliness of the Campaign, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • Certification by PRCAN within the last two years
  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Notable PR Campaign in the Year Under Review – The Brand, The Concept, Data/Research to support the relevance and timeliness of the PR Campaign, The Platforms for Deploying the Campaign, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • Certification by the relevant Umbrella Body within the last two years
  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Notable Digital Material/Campaign in the Year Under Review – The Brand, The Concept, Data/Research to support the relevance and timeliness of the Digital Campaign, The Platforms for Deploying the Campaign, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • Certification by OAAN within the last two years
  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Remarkable OOH Campaign in the Year Under Review – The Brand, The Concept, Data/Research to support the relevance and timeliness of the OOH Campaign, The Platforms for Deploying the Campaign, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Remarkable Creative work in the Year – The Brand, The Concept, Data/Research to support the relevance and timeliness of the Creative Work, The Platforms for Deploying the Creative Work, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Media Planning and Buying Process and Procedures
  • Its Remarkable Media Advertising Campaign in the Year Under Review – The Brand, The Concept, Data/Research to support the relevance and timeliness of the Campaign, The Platforms for Deploying the Campaign, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Remarkable Experiential Marketing Campaign in the Year – The Brand, The Campaign, Data/Research to support the relevance and timeliness of the Campaign, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Remarkable PR Campaign in the Year Under Review – The Brand, The Concept, Data/Research to support the relevance and timeliness of the PR Campaign, The Platforms for Deploying the Campaign, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Remarkable Digital Material/Campaign in the Year Under Review – The Brand, The Concept, Data/Research to support the relevance and timeliness of the Digital Campaign, The Platforms for Deploying the Campaign, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Remarkable Creative work in the Year – The Brand, The Concept, Data/Research to support the relevance and timeliness of the Creative Work, The Platforms for Deploying the Creative Work, The KPIs and Proof(s) of Achievement of the KPIs

 

 

CRITERIA

Entrants should clearly demonstrate:

  • The Verifiable Profile and Corporate Credentials of the Agency
  • Its Billings in the Outgone Year
  • Its Accounts Portfolio in the Year Under Review
  • Its Remarkable Audiovisual Material in the Year Under Review – The Brand, The Concept, Data/Research to support the relevance and timeliness of the Audivisual Material, The Platforms for Deploying the Material, The KPIs and Proof(s) of Achievement of the KPIs

 

 

 

COMPANIES

 

CAMPAIGNS

  • The Idea/Concept
  • The Message
  • Production Quality
  • The Campaign across the Radio Stations
  • Evidence of Broadcast
  • KPIs and Impact

  • The Idea/Concept
  • The Message
  • Production Quality
  • The Campaign across the Newspapers
  • Evidence of Placement
  • KPIs and Impact

  • The Idea/Concept
  • The Message
  • Production Quality
  • The Campaign across Digital Platforms
  • Evidence of Deployment
  • KPIs and Impact

 

CSR

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