MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications (IMC) industry are urged to tune in as MARKETING EDGE ON TV, Nigeria’s premier advertising, marketing, and brand-centric television program, proudly hosts Dr. Olalekan Fadolapo, the distinguished Director General of the Advertising Regulatory Council of Nigeria (ARCON).

This special “Industry Conversation Segment” promises to be an insightful session, providing a unique opportunity to reflect on Dr. Fadolapo’s widely acclaimed leadership and the immense contributions he has made to the growth and professionalism of the Nigerian advertising industry.
The exclusive interview will air on TVC News DStv channel 418 at 12:30 PM, with a repeat broadcast on WAP TV at 8 PM. For those unable to catch the initial airings, a rebroadcast will be available on TVC News on Thursday at 9:30 AM.

His tenure, which began five years ago with his appointment as the Registrar/CEO of the then APCON before its evolution into ARCON, has been nothing short of transformative.

His leadership has been consistently applauded by stakeholders across the industry, as they eloquently described him “the best man for the job” who knows all the routes to the market square as well as the doors into the palace.
His extensive background of over two decades in the advertising and marketing industry, including his impactful role as Executive Director/CEO of the Association of Advertising Agencies of Nigeria (AAAN), positioned him perfectly for the top regulatory job.

Under his guidance, the industry and the regulatory council have witnessed tremendous growth, impacts, and transitions, fundamentally changing the face of advertising in Nigeria. His commitment to professionalism is evident in landmark achievements such as the unbundling of Mass Communication, a strategic move that has successfully “brought the gown and the town together.” This reform is a direct response to the critical need for industry-ready talent, ensuring that graduates can “hit the ground and start running immediately,” thereby addressing the future talent needs of the profession.

Dr. Fadolapo has also been widely commended for introducing the Advertising Industry Standards of Practice (AISOP). This crucial framework was developed through strategic industry engagement, not in isolation, and has been hailed for its intent to “promote peace and growth of the advertising industry.” He has consistently reiterated that AISOP is fundamentally designed to “regulate, not to strangulate,” ensuring fairness, equity, and justice while guiding the industry’s progress and addressing vital aspects like payment thresholds and industry credit policies.

Furthermore, his leadership has seen ARCON take decisive actions to sanitise the industry. The council’s proactive approach to cracking down on unregistered practitioners is underscored by the impending release of its membership register and a comprehensive directory of advertising agencies.

This commitment to upholding industry standards and combating “quacks” demonstrates ARCON’s dedication to transparency and credibility. His firm stance against unethical practices is also a move signaling zero tolerance for practices that could “inhibit the Federal Government policy of inclusive industry growth.

His visionary efforts extend to the digital realm, with his celebrated efforts to set reforms to regulate online content. The regulatory DG has commendably clarified ARCON’s intentions, emphasising that the goal is not to stifle creativity but to ensure that online content containing advertising elements adheres to ethical standards and protects consumers. This pragmatic approach highlights his global perspective and commitment to modernizing the profession in a digitally-driven world.

Crucially, the industry guru’s leadership has seen the establishment and continued success of the National Advertising Conference. This annual event, which was introduced under his leadership, has become a permanent fixture on the industry’s calendar, serving as a vital platform for discussions on critical issues plaguing the IMC sector.

The conference brings together professionals and scholars, fostering collaboration, driving innovation, and providing a space to address the challenges and opportunities facing the industry. It has been lauded for its ability to galvanize the industry and contribute significantly to national development.

As Dr. Olalekan Fadolapo joins MARKETING EDGE ON TV, viewers will have the invaluable opportunity to hear from the celebrated leader who has been instrumental in these significant reforms and contributions. He is expected to provide an update on some of the latest happenings in the industry and ARCON’s ongoing vital role in ensuring that all is well within the advertising ecosystem in Nigeria.

Broadcast Schedule:
• Wednesday, June 4, 2025:
o TVC News DStv channel 418: 12:30 PM
o WAPTV on Wednesday at 8pm and on Thursday at 9.30am for a repeat of the programme.

Don’t miss this opportunity to hear from the architect of significant positive change in Nigeria’s advertising industry!

Also Watch: MARKETING EDGE ONTV