Tag: Marketing communication

Nigeria’s first ad tech marketplace births, Adspace

BY Zion Rufus First eCommerce platform for Nigeria’s advertising and marketing...

Covid-19 challenges: Survey identifies growth strategies for IMC professionals

By Tunde Animasaun The Integrated Marketing Communications sub-sector is unarguably...

Media advertising practitioners must invest in tech to adapt to new normal – Femi Adelusi

Mr. Femi Adelusi, Founder and Group Chief Executive Officer of BrandEye/Mediaplus,...

Former APCON boss canvasses telecoms deployment in public communication

A former Chairman of the Advertising Practitioners Council of Nigeria (APCON), Lolu...

CentrespreadGrey wins Euro Global account pitch

Euro Global Foods and Distilleries has chosen foremost Nigerian advertising powerhouse,...

Nigerian Breweries spent N22b on marketing/sales promo in 2016

Despite the challenging macroeconomic environment in 2016, Nigerian Breweries, the...