Marketing communication

The underrated skill every modern marketer needs: cultural listening

 Amid the rush around AI dashboards, performance analytics, and precise targeting,...

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

NIPR Honors Dr. Fadolapo, others with honorary Fellowship in Uyo

 The Nigerian Institute of Public Relations (NIPR) has conferred honorary fellowships...

Nigeria’s first ad tech marketplace births, Adspace

BY Zion Rufus First eCommerce platform for Nigeria’s advertising and marketing...

Covid-19 challenges: Survey identifies growth strategies for IMC professionals

By Tunde Animasaun The Integrated Marketing Communications sub-sector is unarguably...

Media advertising practitioners must invest in tech to adapt to new normal – Femi Adelusi

Mr. Femi Adelusi, Founder and Group Chief Executive Officer of BrandEye/Mediaplus,...

Former APCON boss canvasses telecoms deployment in public communication

A former Chairman of the Advertising Practitioners Council of Nigeria (APCON), Lolu...

CentrespreadGrey wins Euro Global account pitch

Euro Global Foods and Distilleries has chosen foremost Nigerian advertising powerhouse,...

Nigerian Breweries spent N22b on marketing/sales promo in 2016

Despite the challenging macroeconomic environment in 2016, Nigerian Breweries, the...