Tag: growth

WPP navigates global headwinds with AI, new business win to drive growth

By Felicia Nwosu Despite economic turbulence and mixed quarterly figures, WPP...

Publicis Groupe records strong organic growth in Q1

By Abimbola Mohammed Publicis Groupe recorded a strong first quarter, reporting...

Omnicom, IPG forecast modest growth despite merger

By Felicia Nwosu Omnicom Group and Interpublic Group of Companies (IPG) have projected...

Against all odds, FirstBank eyes another decade of growth

In the first nine months of last year, the earnings per share (EPS) of FBNHoldings...

Advertising software market set to triple, reaching $10.46 billion by 2029

By Felicia Nwosu The global advertising software market, valued at $3.56 billion...

Sustainability market set for explosive growth by 2030

By Felicia Nwosu The global green technology and sustainability market, valued...

Some notable strategic partnerships that fueled Nigerian brand growth in 2024

By Felicia Nwosu The year 2024 witnessed a remarkable surge in collaborative efforts...

Cream liqueur market poises for growth amid shifting consumer preferences, premiumisation

By Felicia Nwosu The global cream liqueur market is on an upward trajectory, driven...

Media takes center stage as growth catalyst in marketing strategies

By Felicia Nwosu Findings from the latest CMO Navigator Report, based on insights...

Professionals weigh in on quack agencies as digital adspend set to hit record high

By Zion Rufus The topical issue of “quack” agencies and digital companies...