Tag: Consumer Insights

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes and...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...