Advan partners with JFC training college to equip marketers with data-driven insights
By Mofeoluwa Awe
In a bold step towards empowering marketing professionals with modern analytical tools, the Advertisers Association of Nigeria (ADVAN) has announced a strategic partnership with JFC Training College, a UK-based accredited data analysis training institution, for this April edition of its Fundamental of Marketing program.
Scheduled to hold virtually on April 17, 2025, the session promises to deliver key insights on how data is transforming the Integrated Marketing Communication (IMC) landscape. This edition is designed to equip marketers with practical knowledge in three major areas: the value of data analytics in marketing, an introduction to business analysis, and hands-on training with Excel, SQL, and Powe BI.
ADVAN emphasized that the session will highlight how marketers can stay ahead of the curve by leveraging data-driven strategies in today’s increasingly competitive market. According to the organizers, participants will also gain a solid foundation in essential skills that are fast becoming non-negotiable in modern marketing practice.
Registration is open and free to all ADVAN members, offering both entry-level and seasoned marketers an opportunity to grow their expertise without financial barriers.
This initiative aligns with ADVAN’s ongoing mission to champion global best practices within Nigeria’s marketing ecosystem. Since its founding in 1992, the association has grown into a powerful voice for over 70 top-tier organizations, representing more than 200 brands with a combined annual marketing spend exceeding N200 billion.
As a member of the Executive Council of the World Federation of Advertisers (WFA), ADVAN continues to strengthen its reputation as a force for innovation and excellence in marketing, not just locally, but on the global stage.
Marketers looking to boost their analytical acumen, sharpen their competitive edge, and navigate the future of marketing with confidence will find this training to be a valuable investment.
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