LinkedIn, Adobe team up to strengthen creator protection in AI era
LinkedIn and Adobe are joining forces to make it easier for creators to safeguard their identities and work online, rolling out a new “Verified on LinkedIn” badge through Adobe’s content authenticity platform. The initiative blends LinkedIn’s free identity verification tools with Adobe’s growing efforts to authenticate digital content, giving creators an easier way to prove ownership and build trust across different platforms.
Oscar Rodriguez, LinkedIn’s vice president of trust, explained that this collaboration would allow users to carry their LinkedIn verification across the web, enhancing credibility wherever their work appears. The new system extends LinkedIn’s current verification for identity, employment, and education, offering Adobe creators an added layer of protection as they attach verified credentials directly to their images and digital creations.
Once a verified LinkedIn user adds credentials through Adobe’s content authenticity app, a “Verified on LinkedIn” badge will accompany the content, and if shared on LinkedIn, the platform will automatically display those content details. Adobe’s content authenticity app, which recently entered public beta, enables creators to embed secure credentials into their photos and designs, furthering the company’s push under its Content Authenticity Initiative.
The wider movement to protect digital media has gained traction, with platforms like TikTok, tech giants, and media organizations joining forces through the Coalition for Content Provenance and Authenticity, a nonprofit-driven effort to track and verify original content in an age increasingly influenced by AI.
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