breaking campaign news

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...

Brands can turn Detty December into  season of connection, not just celebration – Obembe

For marketers, Detty December is no longer just music, parties, or festive hype but...

Aster Integrated Marketing marks 7 years of integrated thinking  in growing brands, shaping experiences, defining  craft

Indeed, when the drumbeat is steady, the dance becomes unforgettable. There is a...

Sir Steve Omojafor at 80, the industry still bears his handprint

At 80, Sir Steve Omojafor still stands where Nigeria’s Advertising story begins. Indeed,...

Creativity isn’t dead, it’s malnourished – Uduakabasi Akpan

Creativity is not declining, it is being starved. That was the central argument advanced...

MARKETING EDGE ONTV hosts Uduakabasi Akpan this Wednesday for second episode of Industry Conversation

As Nigeria’s advertising and creative industry continues to respond to economic...

2025 in Review: The big shake-up that redefined global ad land

There are years that pass quietly, and then there are years that leave a scar. In...

FirstBank introduces exclusive 500-seater bleacher at Carnival Calabar & Festival 2025

FirstBank West Africa’s premier financial institution and financial inclusion services...

ADVAN sets stage for continental showcase as African Marketing Excellence Awards return in 2026

Nigeria’s advertising and marketing ecosystem is set for another moment of continental...

John Ajayi: When death hit below the belt

By Raheem Akingbolu   It was John Donne, the poet, who once said: “Every...