Seaman’s Schnapps partners with NATCO to empower artisans, transforming lives in Ibadan
Nigeria’s economic landscape has left many artisans and small business owners grappling with challenges that threaten their livelihoods. Seaman’s Schnapps, one of the country’s most enduring and culturally significant brands, has stepped forward to address these difficulties through a meaningful partnership with the Nigerian Artisans & Technicians Conference (NATCO). Together, they have launched an empowerment program aimed at providing tools and equipment that could change the trajectory of small businesses and entrepreneurial ventures.
Artisans often face a lack of resources, which stifles growth and prevents them from achieving their full potential. Recognizing this gap, the program offered carefully selected beneficiaries items such as sewing machines, wheelbarrows, shovels, head pans, diggers, and hand towels. These tools are more than mere equipment; they represent opportunities for artisans to redefine their businesses and livelihoods.
At the launch event in Ibadan, beneficiaries like Agboola Malik, an auto mechanic, and Orisadare Damilola, a tailor, spoke about how these tools would immediately address pressing challenges in their trades. Malik highlighted how the specialized equipment would help him deliver better-quality repairs and attract a broader clientele, while Damilola explained how the sewing machine would increase her production capacity and improve her ability to meet customer demands. “This is not just a gift—it’s a game-changer for my business,” Damilola said, expressing her gratitude to Seaman’s Schnapps for investing in artisans like her.
The empowerment program is rooted in Seaman’s Schnapps’ rich legacy of connecting with Nigerian communities through meaningful initiatives. Nnenna Uche-Onyenacho, Senior Brand Manager at Grand Oak Limited, described the initiative as part of the brand’s broader vision. “Saying your prayers with Seaman’s ensures you get your assured blessings, which underscores the brand’s national reach and cultural significance. This initiative is about giving back to society, and we hope it inspires other organizations to collaborate with Seaman’s Schnapps in supporting communities.”
Otobong Ekpeyong, Head of Marketing at Grand Oak Limited, also spoke about the program’s transformative potential. “This initiative is a testament to our belief in the potential of artisans and small business owners. We are committed to empowering individuals with the resources needed to thrive, as part of our broader mission to create a positive impact in the society we serve,” he said.
While the initial program focused on artisans in Ibadan, its impact is designed to extend far beyond this city. Plans are underway to replicate the initiative across other regions in Nigeria. The selection process for beneficiaries is rigorous, ensuring that the most deserving artisans receive the support they need. Local leaders are working closely with the organizers to verify each story and guarantee that the right tools go to those who will use them to create lasting value in their communities.
The ripple effect of such an initiative cannot be overstated. For artisans like Malik and Damilola, the tools represent the ability to generate more income, employ others, and contribute to the economy in significant ways. Communities that benefit from thriving local businesses also experience greater resilience, as these artisans reinvest their growth into the ecosystem around them.
Seaman’s Schnapps has long held a place of honor in Nigerian culture, symbolizing tradition, unity, and shared values. Through programs like this, the brand continues to transcend its role as a beverage and strengthens its identity as a catalyst for social change. This commitment to uplifting individuals and communities reinforces the bond between Seaman’s Schnapps and its audience.
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